Introducing New Messaging Features on Instagram


Today, we’re introducing seven new messaging features to Instagram. As we announced at the end of last year, we’re making more investments in messaging to help you connect with your closest friends in more fun and seamless ways.

Browse and Chat at the Right Time

Product mocks of replying while browsing, sharing photos to your closest friends and seeing who's online

We’ve made several improvements that help people chat, share, and respond: 

  • Reply while you browse: Receive a new message while you’re browsing your feed? You can now reply without going to your inbox and losing your place. This new feature makes it that much easier and more convenient to chat while on the app. 
  • Quickly send to friends: We want to help people re share interesting content without interrupting their Instagram experience. By tapping and holding the share button, you can effortlessly re share posts to your closest friends.
  • See who’s online: At the top of your inbox, you can see who’s free to chat at that moment, helping you find serendipitous opportunities to connect with friends.

New Experiences in Your Message Threads

Product mocks of new features in Instagram DM threads

Customize your messaging threads by using these new features: 

  • Play, pause, and re-play: Enabled by integrations with Apple Music, Amazon Music and Spotify coming soon, you can now share a 30-second preview of that song you just can’t get out of your head, and your friends can listen directly from the chat window.
  • Send messages quietly: Send messages without notifying friends late at night or when they’re busy by adding “@silent” in your message. Now you can reach out without worrying about sending unwanted notifications. 
  • Keep it on the lo-fi: Feeling chill? Try the new lo-fi chat theme to make your conversations feel more personal. 
  • Create a poll with your squad: Deciding where to go to dinner or what time to meet up? We’re bringing one of Messenger’s most beloved group chat features to Instagram so you can create a poll directly in your group chat.

These new features are available in select countries, with plans to expand globally. We’re always working to improve how you connect and share with your closest friends — stay tuned for more fun ways to connect. 

As odd as that sounds, I’m hardly alone. Nearly 400,000 people follow the New Happy, an account founded by Stephanie Harrison—who also runs the New Happy newsletter and podcast, and is currently working on a book. In an internet filled with countless memes and endless platitudes about self-care and mental wellness, Harrison cuts through the noise with her artfully illustrated, scientifically backed visualizations about mindfulness, kindness, and the general mental framing to live a happier life

“We have all this great research, but it’s just locked in these scientific journals,” Harrison says. “If I can help break it out of there and help people . . . that was my goal in sharing on Instagram.”

In Harrison’s hands, self-help clichés are reimagined as novel data visualizations. Using a simple language of basic shapes and colors, Harrison guides you to savor the moment . . .

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